Allocation of names during this phase depend on a priority ranking. The following is the priority ranking of customers:
- Those in the Trademark Clearinghouse - Those having a London address AND a right to a name (e.g. it matches their business name) - Those having a London address for any name - Those without a presence in London
Where there is more than one application for a name those applicants will be validated by an external validation agent. If, after validation, multiple applicants for the same domain name end up in the highest priority ranking then an auction process will be used to determine who will get the domain name.